Behind the Sauce
Why We Call It “Ugly”. The Story Behind Our Upcycled Tomato Sauce.
We call it “ugly” because we make upcycled tomato sauce. The tomatoes are not pretty, but they taste amazing. Our “Ugly” sauce uses upcycled tomatoes to fight food waste — and make your pasta proud — they’re bruised, overripe, and full of flavor.
What Makes Tomatoes Ugly?
I explained to my customer that I was not a farmer but a small producer who sources produce from a network of 23 + farms and coops directly. We take whatever they deem as "ugly" or "seconds" and cook, preserve and pickle them into a pantry product that can be enjoyed by customers year round.